Performance strategies for sugar confectionery at Halloween

In recent years, Halloween has become a major event in France, especially for the candy category in october.

But beyond in-store excitement, are your promotions truly delivering the expected results? With the In The Memory platform, you can deeply analyze the impact of your campaigns: which promotional offers perform, where the real souces of gains are, and how to optimize your strategy based on these insights.

Leave nothing to chance this season! In The Memory is here to help you maximize your commercial impact and better understand the performance drivers during this strategic period.

11% of the category's volume is achieved in P11 2023, representing7.74M UVC. In particular, during the week of 10/23/2023, 2.57M UVC of sugar confectionery were sold. This figure increased by 8.4%. 

Overall, the most commonly used promotion mechanism is Virtual Bundle Discount, which can help brands quickly sell through their thematic references, especially those with specific packaging and shapes created for the occasion.

Discover the 2024 data with the update of P11, using the Analysis Performance module and the Promotion Suite.

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Product Range: Sugar Confectionery‍

Scope: Average across GSA channels (all locations)

Period: MAT 2023 P13 x 2023 P11

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