Pricing

Analyze the structure and sales performance of a category assortment by price segment, compare it to the rest of the market, correlate it with the performance by client segment and take actions to rebalance your offering by price segment

By tracking the behavior of each individual shopper, understand and size the impact of price increases on the level and structure of consumption in the category: volume trends, trade-up and trade-down. Identify tipping price points and take corrective actions.