March 2025: The Official End of the Commercial Negotiation Period

The commercial negotiation period is often a crucial moment in the relationships between brands and retailers.

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At the end of Q1, negotiations with your partners are now behind you—it's time for action!
Now is the perfect time to look ahead to the new year and approach this post-negotiation phase with a clear strategy and effective tools to maximize your performance.

How can you make the most of this new dynamic with your retail partners?

The key lies in optimizing data utilization and adapting your strategies.

Our Retail Partnerships: A Comprehensive and Precise Market Vision

Our collaboration model with our retail partners allows us to work with complete transactional and loyalty card data.
This rich and granular data source enables us to closely monitor consumption trends in real time, providing valuable insights to refine and adjust your strategies.

Leveraging Data for Strategic Business Decisions

Data is a powerful tool that enables you to make informed decisions across key areas of your business.

Here’s how we can support you through data:

1. Assortment:

Understanding new consumption trends is crucial for offering a product selection that meets consumer expectations.
By analyzing shopper data, we help you adjust your assortment and manage it effectively throughout the year, anticipating customer needs and optimizing sales.

2. Innovation:

Launching innovative products requires precise and responsive monitoring.
With our analytics tools and real-time data availability, we enable you to track the growth of your innovations and measure the incremental impact of new products.
This immediate visibility helps you make quick, informed decisions for the product’s future.

3. Merchandising:

Consumer preferences are constantly evolving.
By identifying key decision-making criteria through shopper behavior analysis, we help you optimize your shelf organization based on their preferences.
We also measure the ROI of your merchandising initiatives and in-store activations to ensure the profitability of your actions.

4. Promotion:

Promotions are strategic levers for boosting sales, but their effectiveness compared to regular shelf sales must be evaluated.
We help you assess the impact of promotions on shopper behavior and measure the additional sales generated (both during and after the promotional period).

5. Pricing:

Price adjustments have a direct and significant impact on consumer behavior, potentially challenging market positioning.
We provide detailed analyses of price changes and their effects on different shopper profiles within your categories.
These insights allow you to fine-tune your pricing strategy to maximize margins while meeting consumer expectations.

And Much More...

Depending on your specific needs, many other tailored support options are available.
We offer customized expertise to help you succeed in the year ahead.

By leveraging Memory’s data expertise, turn this new year into a success across all your projects!

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